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Cetera Financial Group,Inc.
Job Title: Demand Generation Manager
Type: Full Time
Category: Administrative & Office Work
Location: El Segundo, CA (US)
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Demand Generation Manager
El Segundo, CA (US)
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About the Job

Requisition Number 14-0217
Post Date 7/10/2014
Title Demand Generation Manager
City El Segundo
State CA
Description Cetera is looking for a Demand Generation Manager to support the Recruiting Marketing/Demand Generation team. The Demand Generation Manager will be responsible for collecting data and analyzing trends to develop recommendations on marketing strategy and department priorities. This role will oversee the use of marketing technology and be responsible for evaluating new technology opportunities.
Key Responsibilities:
*Partner with the recruiting marketing team to review all marketing processes
*Lead data-based initiatives to aid in the development and improvement of demand generation functions within recruiting marketing
*Oversee and develop KPIs around marketing automation’s key role in the recruiting marketing team
*Drive key business metrics including leads, MQLs, SQLs and Opportunities.
*Identify and develop new demand generation opportunities
*Lead data-driven initiatives that will drive CRM and marketing automation’s success in delivering ongoing successful nurture programs
*Provide support and training to teams currently using marketing automation
*Prioritize department projects using derived marketing intelligence
*Analyze business data and provide key insights to recruiting marketing teams
*Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
*Create scalable, innovative approaches to extracting, managing, and analyzing data from customers.
*Develop vision for analytics architecture and various predictive models.
*Forge strong communication and service level agreement (SLA) between marketing and sales.
Requirements *5+ years working in a B2B environment
*3+ years working with CRM and/or marketing automation platforms
*Experience working with analytics tools
*Ability to manage multiple projects at the same time in a fast-paced environment.
*Must be comfortable working with large quantities of data
*Excellent written and verbal communication skills
*Understanding of how various marketing activities work together to drive qualified traffic and demand
*Confident, positive, energetic, professional and team-oriented attitude
*BA/BS in Marketing or related preferred
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Job ID: 10980928 Share | Print
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    About Cetera Financial Group,Inc.